Naughty America Introduces VR Technology: A Game-Changer for Adult Entertainment Industry

SAN DIEGO--(BUSINESS WIRE)--Naughty America, one of the largest US producers of adult video and the

industry's leading technology innovator, introduces the kind of virtual

reality (VR) that Americans want most: the adult kind -- at the Consumer

Electronics Show (CES) in Las Vegas January 6-9, 2016.

"VR scenes are extremely immersing and provide an intimate experience

like nothing else can. You feel like you're really there, in the room,

almost as though you could touch the performers," says Ian Paul, Naughty

America's CIO. "Customers want to get as close to reality as they can

without reality getting in the way. That's where technologies like 4K

and now VR become so important. VR and adult content make a perfect


Having already made thousands of its fantasies available in mobile and

4K Ultra HD formats, Naughty America has led the way again, by releasing

its original titles in VR to industry acclaim.

Naughty America's VR content is formatted for 180-degree stereoscopic

head tracking using a VR headset. Viewers are immersed directly into the

scene, elevating the experience to a completely new level.

From the first introduction of VCR tapes through to today's ubiquitous

online desktop, mobile viewing and 4K, the adult industry has not only

been among the earliest adopters of new technology, it has helped shape

the technology itself. Naughty America, working closely with its

customers and technology developers plays a significant role in how the

industry develops.

VR has a relatively small market share today - about 1-2% of the overall

market for adult content - although, even a small percentage of the $8 -

$10 billion adult video industry is significant. But, the adult VR

market is on a high growth trajectory. Naughty America predicts that by

the end of 2016, 10-20 million people will view adult VR content at

least once a month.

Naughty America is offering a $5 sign up promotion to CES attendees that

can be accessed through its homepage.

"The entire history of porn has been trying by whatever means available

to arrive at this type of experience, and now it's here. This is a huge

leap forward," adds Paul.

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